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What the badger has found
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  • What the badger has found

Grow share of wallet. See where they spend when they don't spend with you.

Grow share of wallet. See where they spend when they don't spend with you.Grow share of wallet. See where they spend when they don't spend with you.Grow share of wallet. See where they spend when they don't spend with you.

Know how to target share of wallet growth using insights from the daily credit and debit card transactions of a million UK consumers.

Start now: Alan@spendbadger.com

Actionable insight for B2C business decision makers

Grow share of wallet

Know every 1% of wallets to target

Know every 1% of wallets to target

See your UK consumers actual (daily) spend in your category from their bank transactions. Split by brand, age, gender, income, location, time.  Know how to act to grow share of wallet.

Know every 1% of wallets to target

Know every 1% of wallets to target

Know every 1% of wallets to target

Break down daily/weekly/monthly consumer spend variations for your and rival brands. Know each +1% share of wallet to target. Align investment with these opportunities. 

Get hyper-local, improve ROI

Know every 1% of wallets to target

Up marketing agility for +ROI

Consumer spending behaviour at postcode sector level. Where are you doing well? Where could performance be better? Where are rivals killing it? Get local to improve ROI.

Up marketing agility for +ROI

Align with consumer spend patterns

Up marketing agility for +ROI

Know how your - and rivals - campaigns move the needle. Measure consumer spend changes driven by activities, external events. Know how to react to protect and grow share of wallet.

Align with consumer spend patterns

Align with consumer spend patterns

Align with consumer spend patterns

See how consumer spending behaviours change during each month, by month. Know how spending is funded (debit/credit).  Time and align offers & activities with spending behaviour. 

Connect with what matters to them

Align with consumer spend patterns

Align with consumer spend patterns

Know where else - outside of your category - your consumers spend. Identify affiliation partners. Align with consumer interests and behaviour by income, gender, age, location, time. 

Spend Badger for Agencies

Use spend facts to challenge briefs

 Focus the conversation upon attainable opportunities.

Surface actual consumer spending by share of wallet, not just stated intentions. Slice by brand, value, frequency, age, income, gender, location, time. 

Find the margins: Who’s spending?

 Accurately answer detailed share of wallet questions:

'Find who spends X with Y competitor of brand Z'. 

Use this to sharpen strategy, justify investment, focus upon ROI. 

Win the pitch by proving ROI

Demonstrate real-world potential. Layer strategy over hard data. ''Here’s the share of wallet we can target. Here’s the message that will resonate. Here's where we can win. Here’s how we track competitors' campaigns.'' 

Make QBRs a source of growth

Help them pivot before they have to. Timely share of wallet insights about category spend trends and untapped opportunities. QBRs shift from “here’s what we did” to “here’s where we go next.”

 

Make clients feel like they’re winning

 Surprise clients with things they don't know. Hand them share of wallet facts that make the CFO nod. When your clients look smart in their own rooms, they trust you even more.

About Spend Badger

Incomes and spending unveiled

Do you prefer to take decisions based upon 'best estimates' or consumer spending behaviour facts? Spend Badger lets decision makers and strategists at B2C and D2C brands (and their agencies) to build plans informed by the most complete view of UK consumers' incomes and spending that's ever been available.

  • 950K UK consumers 
  • 7bn transactions 
  • 160bn transactions value  

Unlike traditional research data, Spend Badger insights are based upon actual debit and credit card transactions. 

Data is updated daily. You can track how your actions, your rivals actions, and external events impact consumers. You'll know the numbers for your business and your competitors.

Run by business and marketing strategists

You want outcomes, not insights. We get it. It's why Spend Badger is run by Data Science, Marketing, and Business Strategists with decades of experience delivering bottom line share of wallet growth for dozens of leading brands. We can do the same for you. 

PII free

Spend Badger consumer spending behaviour insights are anonymised and permissioned at postcode sector level. Transactions and till codes allow us to see where spend occurs and assess each brand's performance. Businesses can take hyper-focused actions without compromising data privacy standards. 

Dig out gold with the badger!

Answer burning questions - Insight reports

Do you have specific business challenges and/or initiatives where knowing the how your consumers (or donors) - and rivals' consumers (or donors) - spend can increase your chances of success? For example, knowing where to place a new shop or invest in marketing? Or how a specific audience really spends? Or a desire to increase share of wallet? Spend Badger's one-off reports put you 'in the know' about your market and where your opportunities can be found.

Know the fine details - Deep-dive analytics

Would knowing the breakdown of your consumers (or donors) - and those of rivals - by spend/spend amount/spend frequency/income/gender/age/debit or credit card use, enable better decisions and enhance your ability to grow share of wallet? Spend Badger's deep insight reports cover each brand's performance. Reports are delivered as one-offs or created to track consumer spending behaviour over time.

Measure the impact - Brand spend tracking

Does worrying about acting fast enough keep you up at night? Do you want to know how decisions are playing out? Spend Badger's tracker reports measure consumer spending behaviour over time so you can continually focus on growing share of wallet. You'll always know how consumers are responding to your actions, your competitors actions, plus wider economic, social, and news events. 

Own the difference makers - Tag insights to your database

Do you know the (likely) small list of key consumer income and spending insights that open up big gains for your business? You may have validated this list and now wish to tag your customer base with consumer spending behaviour on an ongoing basis. Spend Badger tagging licenses specific key insights so you're never in the dark.   

Help to turn insights into actions and outcomes

Have you ever known about a potential opportunity to improve your brand's performance but lacked the means to realise a gain? If so, you're far from alone! Spend Badger's team can work with you to turn share of wallet insights into actions and outcomes. Just tell us about your goals and situation. We'll apply our experience to give you action options. 

Know today, get ahead tomorrow

E: info@spendbadger.com

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