Find the Revenue Leaking to Your Competitors. Grow Your Share of Wallet.
We show where your customers spend instead of with you, revenue lost in the last 90 days, and how to win it back.
You Can't Stop Revenue Leakage If You Can't See It.
Most businesses know their revenue. Very few know exactly how much of it is leaking to competitors.
- Which competitors are winning
- How much spend has moved
- Which customer groups are defecting
- What revenue can realistically be recovered
Questions We Answer.
How much revenue leaked to competitors last quarter?
Which regions are losing / gaining customers fastest?
How much revenue leaked to competitors last quarter?
Quantify exactly how much spend moved elsewhere.
Which competitor benefited most?
Which regions are losing / gaining customers fastest?
How much revenue leaked to competitors last quarter?
Identify who's winning your customers and wallet share.
Which regions are losing / gaining customers fastest?
Which regions are losing / gaining customers fastest?
Which regions are losing / gaining customers fastest?
Pinpoint the locations driving revenue decline.
Which customers are showing signs of defection?
How much revenue could be recovered through win-back activity?
Which regions are losing / gaining customers fastest?
Spot customers reducing spend before they're lost.
How much revenue could be recovered through win-back activity?
How much revenue could be recovered through win-back activity?
How much revenue could be recovered through win-back activity?
Estimate the value of targeted win-back activity.
Which brand affinities should shape acquisition?
How much revenue could be recovered through win-back activity?
How much revenue could be recovered through win-back activity?
Build audiences around the brands your customers already love.
Why Now?
Customer acquisition costs are rising.
Customer acquisition costs are rising.
Customer acquisition costs are rising.
Marketing teams are paying more than ever to acquire customers while conversion rates continue to come under pressure.
Customer loyalty is weakening.
Customer acquisition costs are rising.
Customer acquisition costs are rising.
Customers are increasingly splitting their spend across multiple brands, often long before traditional churn measures detect a problem.
Competitor leakage is largely invisible.
Competitor leakage is largely invisible.
Competitor leakage is largely invisible.
Most businesses can tell you what customers spend with them. Very few can tell you what those same customers spend with competitors
Revenue pressure demands action.
Competitor leakage is largely invisible.
Competitor leakage is largely invisible.
When growth slows, understanding where revenue is leaking - and where it can be recovered - becomes a commercial priority.
Competitor Leakage and Margin Recovery Audit.
A hard-hitting audit showing exactly how much revenue leaks to competitors...and how to get it back.
Metric 1 - Competitor Leakage
The spend leaked to your top 5 competitors, last 90 days.
Actions:
- Allocate budget to win-back activity.
- Prioritise affected regions and business units.
Metric 2 - Leakage Trend
The change over the last 90 days.
Actions:
- Review pricing, proposition, local competition.
- Escalate to commercial and marketing leaders.
Metric 3 - Customer Defections
Where previously active customers spent last 90 days.
Actions:
- Launch retention and re-activation campaigns.
- Focus CRM on similar customer profiles at risk.
Metric 4 - Recoverable Revenue
What recovering 20% of defectors (total and partial) would return.
Actions:
- Approve spend against a qualified return.
- Adjust offer/message to identified profiles.
Metric 5 - Competitor Winners and Losers table
Your biggest competitor captured X% of all leaked spend.
Actions:
Match offers.
Analyse pricing/promotions.
Focus win-backs against biggest beneficiary.
Option: Quarterly Tracker Updates
Stay ahead of leakage. Track performance.
Actions:
- Understand action effectiveness in the context of your market.
- Dynamically adjust plans.
Stop Leakage Now. See your Competitor Leakage and Margin Recovery Audit.
Tell us your top five competitors, we'll do the rest.
Prices:
One-off audit: £5000 plus VAT
Quarterly updates: £3000 plus VAT
About Spend Badger.
Consumers and their spending unveiled.
Spend Badger enables decision makers and strategists at B2C and D2C brands (and their agencies) to build plans informed by the most complete view of UK consumers' incomes and spending that's ever been available.
- +2m UK consumers
- 7bn transactions
- 160bn transactions value
Unlike traditional research data, Spend Badger insights are based upon actual bank, debit, and credit card transactions.
Data is updated daily. You can track how your actions, your rivals actions, and external events impact consumers. You'll know the numbers for your business and your competitors.
Run by business and marketing strategists.
Spend Badger is run by Data Science, Marketing, and Business Strategy leaders with decades of experience delivering award winning data driven growth for ambitious brands. These include Very, ITV, Nissan, LA Fitness, Majestic, Costa, HSBC, Axa, Fidelity.
PII free.
Spend Badger consumer spending behaviour insights are anonymised and permissioned at postcode sector level. Transactions and till codes allow us to see individual spend. Clients can take hyper-focused actions without compromising their data privacy standards.