Our data comes from Open Banking applications. Users consent to their data being collected and shared in an anonymised way for research datasets and related market research services.
No PII data is included.
The data contains:
• 650k daily active users (2m users in total).
• Full visibility of the users’ current and credit accounts, including their salaries, mortgages, rents, and/or benefits payments.
• Deep demographic granularity including age, income, gender, partial postcode.
All B2C and D2C sectors are served, except banking, pensions, wealth management.
We also help agencies to win pitches and keep their client relationships fresh. We do this by giving them new ability to tell their clients things of value about their consumers (and those of each client's competitors) that they won't already know.
Typically, agencies use Spend Badger insights to propose ROI focused actions that can secure greater shares of wallets for their clients.
Raw data is not normally shared with clients.
We share key insights (on an ongoing basis) for tagging back to customer databases.
In some circumstances, we can explore sharing of wider datasets.
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