Actionable insight for B2C business decision makers
See your share of wallet
Know spend by postcode sector
Benchmark your performance
See UK consumer spending behaviour by brand - from real debit and credit card transactions - yours and competitors. Know performance by age, gender, income, location, time. Act to win more share of wallet.
Benchmark your performance
Know spend by postcode sector
Benchmark your performance
Track brand performance vs rivals over time. What do your customers look like vs those of your rivals? What are their incomes? How do they spend? How often? Where? When? Understand competitors live never before.
Know spend by postcode sector
Know spend by postcode sector
Track marketing campaign outcomes
Consumer spending behaviour at a hyper-local level. Geographically, where are you doing well? Where could brand performance be better? Where are rivals killing it? Plan marketing / invest against measurable opportunities.
Track marketing campaign outcomes
Track marketing campaign outcomes
Track marketing campaign outcomes
Know if your campaign moves the needle. Measure consumer spend changes driven by your activity, competitors' campaigns, external events. Use this knowledge to take actions that improve marketing ROI.
Measure affordability
Track marketing campaign outcomes
Where else do they spend?
Align offers to consumer spending behaviour. See which customers are likely to have money left at the end of the month - and which won't. Know how spending is funded (debit/credit). Adjust your brand's performance strategy.
Where else do they spend?
Track marketing campaign outcomes
Where else do they spend?
Know where else your customers spend. Identify affiliation partners to improve brand performance. Identify unknown competitors that win shares of your customers' money. See consumer spending behaviour by income, gender, age, location, time.
Spend Badger for Agencies
Use spend facts to challenge briefs
Focus the conversation upon attainable opportunities.
Surface actual consumer spending by share of wallet, not just stated intentions. Slice by brand, value, frequency, age, income, gender, location, time.
Find the margins: Who’s spending?
Accurately answer detailed questions:
'Find who spends X with Y competitor of brand Z'.
Use this to sharpen strategy, justify investment, focus upon ROI.
Win the pitch by proving ROI
Demonstrate real-world potential. Layer strategy over hard data. ''Here’s the share of wallet we can target. Here’s the message that will resonate. Here's where we can win. Here’s how we track competitors' campaigns.''
Make QBRs a source of growth
Help them pivot before they have to. Timely insights about category spend trends and untapped opportunities. QBRs shift from “here’s what we did” to “here’s where we go next.”
Make clients feel like they’re winning
Surprise clients with things they don't know. Hand them charts that make the CFO nod. When your clients look smart in their own rooms, they trust you even more.