How it works - scope and delivery

Our data comes from Open Banking applications. Users consent to their data being collected and shared in an anonymised way for research datasets and related market research services.

No PII data is included.

The data contains:

• 1.1m daily active users (2m users in total).

• Full visibility of the users’ current and credit accounts, credit cards, debit cards, including their salaries, mortgages, rents, and/or benefits payments.

• Deep demographic granularity including age, income, gender, partial postcode.

Spend Badger insights are available to all brands that operate B2C and D2C.

We also help agencies to win pitches and keep their client relationships fresh. We do this by giving them new ability to tell their clients things of value about their consumers (and those of each client's competitors).

Typically, agencies use Spend Badger insights to propose ROI focused actions that can secure greater shares of wallets for their clients.