Share of wallet vs top 5 competitors.
Share of wallet by region.
Share of wallet online/offline.
Share of wallet by value, gender, age, income.
Location buyer profiles and on-target spend vs brand consumer profiles.
Location market penetration by brand.
Location pricing insights (what others get paid), split by buyer cohort.
Prioritised lists of 'best locations'.
Location headroom vs competitors and available on-target spend.
Share of wallet split by your choice of measures (spend, age, income etc).
Competitor share of wallet analysis.
Share of wallet opportunity by location analysis.
Churn risk analysis. Who leaves? Where do they go? What do they pay now?
Competitor churn risk analysis. Who can be tempted to spend with you? Why?
Loyalty business planning. Where to invest, when to invest.
SOW, churn, loyalty analysis split by online/offline.
Marketing actions impact analysis.
Seasonal event analysis.
All prices are subject to VAT, reasonable expenses and scope.
Point in time PowerPoint outputs, ready for agency use.
Scope meetings/support for agency teams.
Low risk, low commitment starting point.
Spend Badger absorbs the technical and regulatory complexity.
Spend Badger provides Data Science and Data Strategy expertise.
Agencies retain client ownership, narrative and delivery.
Inclusion of clear commercial upsides for agencies.
Builds upon Tactical service features.
Interactive BI dashboards per use case/brand.
Tracked and refreshed reports.
Provision of derived data fields (loyalty flags, churn risks, SOW bands).
Pitch and QBR support - dazzle by sharing facts they won't already know.
Instant access to Data science and Data Strategy expertise.
Referrals potential.
Our data comes from Open Banking applications. Users consent to their data being collected and shared in an anonymised way for research datasets and related market research services.
No PII data is included.
The data contains:
• 1.1m daily active users (2m users in total).
• Full visibility of the users’ current and credit accounts, credit cards, debit cards, including their salaries, mortgages, rents, and/or benefits payments.
• Deep demographic granularity including age, income, gender, partial postcode.
Spend Badger insights are available to all brands that operate B2C and D2C.
We also help agencies to win pitches and keep their client relationships fresh. We do this by giving them new ability to tell their clients things of value about their consumers (and those of each client's competitors).
Typically, agencies use Spend Badger insights to propose ROI focused actions that can secure greater shares of wallets and/or improve loyalty for their clients.
Raw data is not normally shared with clients.
We share derived insights (on an ongoing basis) for tagging back to customers' databases.