Improve loyalty, grow share of wallet.
How spend data improves loyalty strategy and informs share of wallet growth.
Spend Badger data enables business leaders to track where each brand's consumers spend when they don't spend with them. Leaders can target available spend by cohort & location. They can identify competitive threats. They can know where consumers go & what they spend when they leave.
Optimise loyalty and share of wallet
See share of wallet by brand, spend, gender, age, income. Track churn & measure opportunities.
Identify money left on tables, focus loyalty investment.
Identify share of wallet to win
Track how your consumers spend with your brand and your choice of competitors. See spend values. Target available spend that others win.
Create relevant offers to grow SOW
Understand your and competitors consumers. Profile and relevantly engage key target groups. Split by low, medium, high share of wallet to target new spend.
Address share of wallet losses
Track customers to understand how spend habits change. See who picks up their money. See where you can pick up more. Focus loyalty investment where it drives ROI and takes spend from rivals.
Build effective loyalty plans
Understand who wins customers spend when they leave you OR leave rivals. Understand if competitors offers are responsible and take relevant loyalty and growth actions.
Focus affinities & offers
Identify and respond to threats
See where else your customers spend. Use this insight to build relevant acquisition affinities, loyalty offers and third-party concessions.
Identify and respond to threats
Identify and respond to threats
Index how your customers spend with other brands. Split this down by gender, age, income to identify rising threats and growth opportunities.