Optimise Network Performance.
How spend data improves location related investments for retail, QSRs, leisure.
Spend data enables business leaders to select and invest in locations where there is sufficient available demand that fits their business model(s). Our data makes it possible to optimise offers, pricing, and marketing activities for each location.
Granular spend patterns.
Track postcode level consumer profiles, spend patterns, and competitors for your sector.
Measure local market fit vs brand.
See the profiles of all consumers that spend in your sector, split by area. Compare vs profile of consumers that spend with your brand to identify 'best fit' locations.
Measure location headroom.
See share of wallet for each location to understand headroom and relative performance vs other sites. Identify spend that is won by competitors that can be targeted.
Location based pricing.
Track how much consumers spend with each competitor in each location. Combine this knowledge with local market headroom and loyalty metrics for local pricing models.
Measure local market penetration.
Track local market performance vs all spend in sector and spend with rivals. Use this information to inform investment strategy (property, marketing, offers).
Focus local offers.
Profile consumers based upon low, medium, high share of their wallets. Understand who can spend more, who cannot. Focus local offers.
Track & improve local loyalty.
See where consumers spend when they leave your brand. See where they spend when they leave rivals. Understand what they pay now, why they may have moved. know how to retain & attract.