Use Share of Wallet To Improve Loyalty Plan Performance.
Stop loyalty plan giveaways, target leaking spend.
Spend Badger data allows business leaders to understand their consumers' spending habits, particularly where they allocate their share of wallet when not purchasing from their brand. This insight helps leaders to refine their loyalty strategy by targeting available spend based on specific cohorts and locations. Additionally, they can identify competitive threats by knowing where consumers go and what they spend when they leave.
Identify Money Left On Tables, Focus Loyalty Investment.
Identify share of wallet to win.
Track how your consumers spend with your brand and your choice of competitors. See spend values. Target available spend that others win.
Create relevant offers to grow SOW.
Understand your and competitors consumers. Profile and relevantly engage key target groups. Split by low, medium, high share of wallet to target new spend.
Address share of wallet losses.
Track customers to understand how spend habits change. See who picks up their money. See where you can pick up more. Focus loyalty investment where it drives ROI and takes spend from rivals.
Build effective loyalty plans.
Understand who wins customers spend when they leave you OR leave rivals. Understand if competitors offers are responsible and take relevant loyalty and growth actions.
Focus affinities & offers.
Identify and respond to threats.
See where else your customers spend. Use this insight to build relevant acquisition affinities, loyalty offers and third-party concessions.
Identify and respond to threats.
Identify and respond to threats.
Index how your customers spend with other brands. Split this down by gender, age, income to identify rising threats and growth opportunities.